HOW WE DO WELL
HOW WE DO WELL
How We Do Well
Check out our Do Well Report to learn all about our sustainability efforts and initiatives.
OUR DO WELL REPORT
THE DENIM HIGHLIGHTS
At Madewell, we’re committed to exploring new ways to protect our planet and its people—and that means thinking about how our clothes are made from start to finish. We’re proud to share our latest Do Well Report—but our story is just unfolding. Here are a few moments we’re celebrating.
STRONGER TOGETHER
Celebrating six years of partnership with Fair Trade USA.
DOING WELL WORLDWIDE
With 17 factories certified across eight countries.
EMPOWERED EMPLOYEES
Over 15,000 workers receive better benefits, including maternity leave, paid days off and equal pay, plus the ability to vote on how to spend the extra money from the Premium.
DOING WELL WORLDWIDE
We’ve contributed over $2.1 million in Fair Trade premiums (and counting).
90%
of our denim was produced in Fair Trade Certified™ factories in 2024—hitting our goal early.
100%
of the cotton used in our denim is sourced from organizations that meet our definition of sustainable.
10 YEARS
of partnering with Blue Jeans Go Green™, a denim recycling program that turns old jeans into insulation for buildings, pet bed inserts, thermal packaging liners and more.
2.2 MILLION
garments kept out of landfills and in circulation, through our in-store trade-in program and Clean Out Kits since the launch of Madewell Forever®.
GET THE DO WELL DOWNLOAD
